The (very) low cost “Glasses for All” arrives in Brussels: “The prices of classic sellers are completely crazy”

The low-cost French company is arriving in Belgium and intends to shake up the sector, where prices have become exorbitant. But how does the business work?

“Sorry we only open Thursday“, says an employee of the brand Eyewear for all to a passerby who has already crossed the steps of the store, while the team is still in the preparations. And this is not the first. It must be said that the displays are there, the lights too and the sign has just been unveiled by an employee coming down from his ladder, right in the middle of the chaussée d’Ixelles, a partly pedestrian and very busy shopping street. in Brussels.