2023-05-02 01:41:17
The most anticipated second weekend of 2023 has arrived for the of the NFL. We have already passed the first one, the Super Bowl.
Through the years the NFL has managed to position one more of its successful productshe Draft as a event that paralyzes at least 60% of the territory within the United States. and is doing the same in Mexico.
He Draft involves a number of activities for each of the fans of the NFLand for everyone involved; moves millions of dollars, since the selection of the venue by the NFLup to the cost of the spots that will be during its transmission.
For a start, the selection of the headquarters means an economic benefit For the city. First of all the logistics that the NFL develops, the hiring of personnel locally for the construction of the sets, etc. He Draft 2022 expense from the Las Vegas organization was regarding $3.4 million.
Once the venue has been announced, fans start with hotel booking, flights, dinners, everything around the event. It is one of the weekends where more money moves within the US.
Fans of each of the 32 teams they make the trip to see who their next star will be; also fans of the seed universities as well they make the journey to raise their alma mater with pride and shout that they belong to the institution.
It is estimated that for this draft 2023 in Kansas City fan spending will be over $133 million dollars.
Now, in the business context, one of the many things that are done excellently by the partners of the NFL is the merchandising. New Era, has found, being the official cap of the NFL sidelines the elaboration of the commemorative products of each one of the special dates of the NFL.
He Draft It is one of them. having a guaranteed sale from the moment the drafted player is mentioned and walks to the “room” where the “official cap” is placed, appearing on international television and impacting millions of fans who have already purchased it or are currently placing their order online.
Nikethe official jersey of the entire NFL does not lag behind. The merchandising machinery begins to activate the moment the player is selected by the team. From that second the fan can order the jersey online on the page of his team that your future star will wear.
Once the team and the NFL confirm the number the player will wear, Fanatics will send to each fan that made the purchase around 2-4 weeks following the announcement. It is estimated that the order of each online jersey alone exceeds 12,000 units on draft day on average.
Remembering that in most leagues and teams the merchandising category represents 15-20% of the income; so that we can give ourselves an idea of the income that this represents. (Which we will analyze individually in other columns).
All the events and attractions around the draft in each of the venues annually are free access for fans. Experiences, autograph signings, fan fest, activities, and hang out with everyone around the NFL.
Fans who purchase their NFL OnePass will be the ones they will have some extra exclusive activityhighlighting that the exclusivity of these activities goes hand in hand with the purchase of that product from NFL.
As of 2021 the NFL created the IHMA program for its acronym in English (International Home Marketing Area), in which he decides open the doors to the mexican market to 9 teams: Dallas Cowboys, Pittsburgh Steelers, Las Vegas Raiders, san francisco 49ers, Houston Texans, Denver Broncos, Arizona Cardinals, Kansas City Chiefs y Los Angeles RAMswho have created strategies to be closer to each of their fans and this Draft 2023 has not been the exception, always reporting and being hand in hand with NFL.
In the past 2022 there have already been executions of several of these teams with activities such as: LA Rams autograph signing in a mallMeet & Greet the loose Denver Broncos in a mall, visit to Mexico from Arizona Cardinals y san francisco 49ers for seasonal game, the first Fan Fest of a team in Mexico by the Las Vegas Raiders and trips to Draft 2022 for fans of Dallas Cowboys y Las Vegas Raiders.
For this year 2023, each of the teams continue with their strategies to grow and pamper the Mexican fan with actions such as:
san francisco 49ers gathering their fans in the Official restaurant of the 49ers in Mexico and announcing the pick within the 2023 draft by one of his fans.
Dallas Cowboys sending to “Matador” Luis Hernandez to Kansas City to announce the pick, in addition to rmake a promotion for the second year to bring fans to Dallas al Draft Party of the Cowboys.
Houston Texans running a promotion to bring fans to the Draft Party in Houston.
Broncos Denver making a Fan Fest for his fans in CDMX and living a Draft party since Santa Fe, CDMX.
Las Vegas Raiders for the second year carrying out a promotion taking fans to the Draft Party de los Raiders and taking an influencer Raider (Franky Mosntruo) a Kansas City to announce the pick of the set of Las Vegas Raiders.
each of teams in Mexico are investing in marketingcampaigns, media, influencers, etc., to have that approach that years ago was only through the NFL.
For this activity of Draft 2023it is estimated that 6 of the 9 teams had an expense of approximately 305 thousand dollars together to carry out the activities they carried out.
Each with their goals and strategies appropriate to the instructions of the teams and their headquarters in the USA.always hand in hand with a league that watches over the smallest detail and that does not let anything pass, That is why it is the best league in the world.
He Draft 2023 It’s just the beginning of a season NFL that practically began on April 27 and that will culminate for the first time in history at Supere Bowl 58 in Las Vegas, Nevadain it Allegiant Stadiumhome of the Las Vegas Raiders… I’m Javier Balseca and this was: The sport money.
Javier Balseca. Lic Marketing specialized in Sports Mkt and entertainment industry. Professor of sports Mkt Anahuac and Tec de Monterrey; commercial representative of professional teams of Liga MX, LMB, LMP and media columnist and speaker.
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