2023-11-08 17:51:09
The 13th stage of the Dakar 2023 between Saybah and al-Hofuf, in Saudi Arabia, January 14, 2023. FRANCK FIFE / AFP
The subsidiary of the Amaury group recovers the TV rights for the legendary race.
After the 24 Hours of Le Mans, the World Cup and the biathlon world championships, or even matches of the French basketball championship, the L’Équipe channel has just added a new TV right to its list . The sports broadcaster, a subsidiary of the Amaury group, is in fact the new home of the Dakar Rally. The legendary car race created in 1978 by Thierry Sabine, which plans a 5,000 kilometer loop in Saudi Arabia between Alula and Yanbu, on the shores of the Red Sea, will be broadcast there from January 5 to 19.
«We have recovered the TV rights for several years », Announces Jérôme Saporito, director of the TV division of the L’Équipe group. In September, the historic broadcaster of the event, France Télévisions, announced that it would drastically reduce its coverage of the Dakar Rally. The Team seized the opportunity. “ It is a popular and heritage brand. It’s up to us to make it a program that becomes as trendy as possible again. A bit like…
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