2023-12-15 16:37:07
This week, the International Fighting Championship (UFC) and the National Rugby League (NRL) announced a partnership.
As part of this agreement between the MMA league and the rugby league league, cross-promotional operations will be deployed in particular around the organization of matches in 2024 at Allegiant Stadium in Las Vegas. The 4 flagship clubs (South Sydney Rabbitohs, Brisbane Broncos, Manly Sea Eagles and Sydney Roosters) will also benefit from the UFC training facilities in Las Vegas.
“Fans are the most important part of the sports ecosystem, and when fans are having a good time, they talk more regarding your brand, they talk more regarding the experience”
“UFC claims 700 million fans worldwide and remains one of the fastest growing sports” remember Andrew Abdo, CEO de la NRLthen a press release. “I am excited regarding the opportunities this strategic partnership offers us to grow our audience in the United States and Australia.”
Rugby League is coming to the world’s entertainment capital, Las Vegas! ????
???? Tickets and travel packages available – pic.twitter.com/0ZdIFyWQFY
— NRL (@NRL) December 13, 2023
“NRL fans will love coming to Vegas to watch these games. We’ve been to every major city, and nothing beats the amenities of Las Vegas, from hotel rooms to restaurants to nightclubs and all the other entertainment and sports” adds Lawrence Epstein, Vice President et Chief Operating Officer de l’UFC. “Fans are the most important part of the sports ecosystem, and when fans are having a good time, they talk more regarding your brand, they talk more regarding the experience.”
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