2023-04-29 07:57:17
The other competing stores cringe. Isn’t that a bit aggressive? ” Is think that everyone is drawing for the moment and everyone has a bit of their arguments. If it’s war, it’s fair game, it’s the reality of trade, it has always been, neither more nor less. They are not that I know of illegal promotions. The only thing that is illegal is selling at a loss.”
“There are rumors that may exist in the north, regarding certain brands that have done it, even if nobody talks regarding it openly. I’ve never heard that in the south of the country.”
“You should also be aware that Intermarché is the Société des Mousquetaires which has an industrial center of more than 50 factories that manufacture their own products. IThey also have the largest fishing fleet in Europe. It can also allow them to control costs and margins so as to make offers that are attractive to the customer on their own products.”
“When it comes to the big brands, there, it depends on the negotiations, and a priori, there is no favoritism to have. They have to let go of their margin a little. There is a safeguard, however , when you’re in a discount store: sacrificing your margins to buy market share. But in the case of Intermarché, each store is owned by an independent; it’s its profitability that evaporates… It doesn’t willingly take that kind of risk.”
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#Intermarché #champion #lowest #prices
