2024-10-14 14:51:00
As part of this collaboration, Sunweb becomes the official jersey sponsor of RSC Anderlecht for the next three seasons. Family vacations or thrilling football evenings, both brands are committed to “creating unforgettable moments”.
Sunweb appears on the RSC Anderlecht jersey during all European away matches this year. From January 2025, the tour operator will officially become the club’s jersey sponsor. It will be present on the jerseys during all first team matches in the Jupiler Pro League, Croky Cup and European competitions.
Specialist in ski holidays and sun holidays, Sunweb joins RSC Anderlecht’s quest for relaxation and escape, which offers its supporters unforgettable moments on the pitch.
The club with 34 national titles
With 34 national titles, RSC Anderlecht in Brussels is the most successful Belgian club. In more than 40 years, only three companies have appeared on the Anderlecht jersey, highlighting “the solidity and value of these exceptional partnerships”. The RSC Anderlecht, renowned in Belgium, allows Sunweb, thanks to this partnership, to access a new dimension and increase its international visibility.
As part of this partnership, Sunweb and RSC Anderlecht are committed to launching innovative digital-focused concepts to strengthen Sunweb’s e-commerce strategy. If the tour operator’s marketing strategy is mainly based on digital channels, it also takes tangible form on the ground. These initiatives will also allow RSC Anderlecht to identify and develop case studies, paving the way for new partnership models.
Football after cycling
“By becoming a jersey sponsor of RSC Anderlecht, we look forward to building a strong partnership focused on shared values and creating memorable memories, on and off the pitch. This also means that Sunweb is investing again in sports marketing after the success we had with our cycling team in the past,” says Tim Van den Bergh, CCO of Sunweb Group.
“Sunweb’s expertise as one of Europe’s leading tour operators, with its unique content platform and strong online business model, aligns perfectly with our club’s digital growth strategy. We are therefore looking forward to collaborating and learning from each other,” underlines Kenneth Bornauw, CEO RSC Anderlecht.
1729075211
#tour #operator #Sunweb #partner #famous #football #club #Belgium
