2024-02-15 19:59:01
TF1
The application, launched on January 8, has seen its use increase significantly, indicated the group’s CEO during the annual results.
On February 13, 2023, Rodolphe Belmer took charge of TF1. He was chosen by Bouygues to reinvent an audiovisual group in decline following the failure of the merger with M6. A year following his appointment, the CEO ensures that the group has a solid launch pad to accelerate the growth of its digital activities.
On the occasion of the presentation of the group’s annual financial report, Rodolphe Belmer highlighted the first results « very promising » for the new TF1+ platform, available since January 8. « The latter recorded a strong increase in its attendance, both in terms of number of users and time spent on it. », he indicated. According to internal data from the Bouygues subsidiary, the number of hours viewed and users practically doubled between January 8 and 31, compared to the same period a year earlier on the previous platform, MyTF1. It must be said that TF1+ benefited from a major campaign…
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