The TF1 group, which brings together several channels including TF1 and LCI, will launch TF1 INFO, a new digital offer which will notably offer a personalized newscast, made according to the user’s tastes in terms of current affairs.
The result of a complete overhaul of the group’s digital ecosystem, from January 24, it will bring together all the content of its website, its application and its social networks, for a simplified use of information.
Free, this offer presented Thursday is more geared towards new ways of consuming news, especially to attract the youngest.
“We have to adapt to new uses,” noted Thierry Thuillier, Deputy Managing Director Information of the TF1 group. “Nearly seven in ten French people get information on their phone,” he added.
It is from this reflection that the idea of à la carte JT was born, which can be generated at any time.
“It is an unprecedented experience which corresponds to new uses since not everyone has the time to fully watch the news live”, explained Thursday Yani Khezzar, journalist responsible for innovation at the management of the information from the TF1 group.
This personalized newscast will work via an algorithm which will offer the user a thematic selection of the type of information he prefers (sport, politics …). He will then concoct “a playlist of ten current subjects”, ranked in order of priority which will come from the editions of TF1 and LCI.
“The algorithm listens to the user. It offers him content that he likes but it also offers him new things. For example, if he had not checked + international news + but he ‘is informed about the situation in Afghanistan, the algorithm will offer him content on the subject, “detailed Yani Khezzar.
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