The Swatch Revolution: How a Cheap Plastic Watch Saved the Swiss Watch Industry

2023-06-15 11:00:00

In 1983, a cheap plastic watch from Switzerland set out to conquer the world. The Swatch not only became one of the most successful timepieces of all, but also subsequently saved the entire Swiss watch industry, which had been shaken by various crises. Well-known brands such as Omega, Breguet and many others would either no longer exist today or would have been sold abroad long ago if the quartz ticker had not existed.

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