2023-05-03 17:26:16
- NFL game in Munich 2022 with a turnover of 70 million euros
- NFL fans spend an average of 333 euros per person
- dr Alexander Steinforth: “Significant moment for NFL in Germany”
The 2022 NFL game in Munich was a complete success. According to a study by “The Sports Consultancy Group”, the encounter between the Tampa Bay Buccaneers with superstar Tom Brady and the Seattle Seahawks in the Bavarian capital had an economic effect of 70 million euros.
On average, every NFL fan is said to have spent 333 euros at the Germany game. Otherwise, normal tourists spend around 225 euros per day. Of the 70 million euros, 32.2 million euros were direct expenditure.
NFL game in Munich: Every football fan spends an average of 333 euros
“The game in Munich was a significant moment for the NFL in Germany that will be remembered by spectators in the stadium and by spectators from around the world for years to come. The economic and social impact of our first regular season game is impressive and underscores the positive contribution , which the game had for the city of Munich and beyond, and we look forward to playing more games in this country in the years to come,” said NFL Germany boss Dr. Alexander Steinforth.
“It was an honor for us to welcome the National Football League to Germany’s first regular-season game in Munich and we are pleased with the economic and social impact, particularly on our tourism and hospitality industry,” said Munich Mayor Dieter Reiter.
Next NFL game once more in Munich in 2024
On November 13, 2022, a total of 8.2 million viewers watched TV worldwide. With 5.8 million viewers, the game between the Buccaneers and the Seahawks was the most-watched game of all time internationally. In addition, the merchandising record was broken.
Two NFL games will be held in Germany this year. Both the Kansas City Chiefs once morest the Chicago Bears and the New England Patriots once morest the New Orleans Saints are to play in Frankfurt/Main. The NFL will probably not return to Munich until 2024.
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