A year following the launch of Twitter Blue, its Premium subscription, Twitter has decided to revisit its prices. Thus, the price will increase from $3 to $5 per month from October even though at the beginning, Twitter was determined to keep the cost of subscription as low as possible. During the test period, the platform took note of all feedback and did extensive research in order to make improvements to the service.
It is within the framework of these improvements that Twitter decided to increase the tariffs. In addition to editing tweets, reading articles without ads, accessing themes, reading mode displaying discussions in an easier to read format, the platform will offer subscribers even more interesting new features.
Details on Twitter Blue’s price increase
In the email that the social network sent to current members, it is stipulated that Twitter Blue has increased its prices for new members but as first users, the monthly amount they pay will remain the same until october. These current subscribers will also be notified at least 30 days before the new prices take effect for their accounts. In addition, the company’s spokesperson did not really specify the reason for this increase in the price of the subscription.
As a reminder, the Twitter Premium subscription offers several advantages. For example, it offers a feature that allows you to quickly delete a tweet in the event of mistakes. It also gives access to the latest features tested by the platform as well as the possibility of displaying NFTs as a profile picture. However, the platform will soon launch new features that will provide a smoother reading experience.
The balance sheet for the second quarter of 2022 is not good for Twitter
Twitter’s second quarter 2022 results show an increase in its number of users. However, the company’s revenue has declined significantly. The company actually posted a net loss of $270 million due to the economic downturn and uncertainty over the Elon Musk takeover.
In April, the businessman said he wanted to acquire the platform for $44 billion and the company agreed. However, in early July, he changed his mind on the subject, which earned him a complaint from Twitter. The trial will begin on October 17.
