2023-10-06 20:29:09
The use of VoD on streaming platforms like Netflix and others remained almost unchanged between 2022 and 2021. The pandemic had represented a prosperous period for watching films at home: growth rates had been greater than 50% in 2019 and 2020, then 19% in 2021.
Very present on VoD platforms, European films and American films represented respectively 39% and 41% of the total offer in 2022, indicated the Federal Statistical Office (FSO) on Friday. Compared to 2019, European films saw their proportion increase by 40%, reaching nearly 14,400 films.
US films are still popular
American films increased between 2019 and 2020 by 16%, then their number has stabilized around 15,000 films since. However, on the demand side, American productions remain predominant, with a share of usage of up to 79% depending on the type of VoD.
Swiss films represented less than 3% of the offer. They generated up to 1% of uses.
Animated films ahead of documentaries
While animated films represented only 4% of the entire VoD offering last year, they generated 14% of film purchases, 12% of rentals and 11% of viewings via streaming services. subscription and streaming. We observe an opposite trend for documentaries: they represented between 8% and 10% of the VoD offer but generated only between 1% and 4% of uses.
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