Galaxy Ring, released two months ago, continues to launch in Central and South America, Europe, Australia, etc.
Quieter pace than before the official launch… Concerns about price and performance also raised
Samsung Emphasizes “Need to See Market Reaction” After Unveiling Galaxy Ring… Focus on Future Strategy
[서울=뉴시스]Reporter Yoon Hyun-seong = About two months after the launch of Samsung Electronics’ new wearable product, the ‘Galaxy Ring’, sequential launches are continuing in countries such as Central and South America, Europe, and Australia.
However, some say that the Galaxy Ring has lost some of its appeal after its initial popularity. Not only are there concerns about its usability among actual users, but Samsung Electronics is also no longer actively promoting the Galaxy Ring.
According to foreign media outlets such as SamMobile and the industry on the 26th, the Galaxy Ring recently began selling in Central and South American regions such as Brazil and Mexico, and some European countries such as the Netherlands and Belgium. It is scheduled to be released in Australia next month. It has only been two months since its release, and since new releases are continuing in other countries, the Galaxy Ring can still be considered a ‘new product’. However, the industry is responding that Samsung Electronics’ enthusiasm has cooled compared to before the release. This is because there has been almost no additional promotion or marketing since the Galaxy Ring was revealed at the Galaxy Unpacked in July.
Samsung Electronics first announced the launch of a smart ring product by releasing a Galaxy Ring teaser at the Galaxy Unpacked event in January, where the Galaxy S24 series was unveiled. Later, in February, the actual Galaxy Ring was unveiled for the first time at Mobile World Congress (MWC 2024), the world’s largest mobile exhibition event. The Galaxy Ring was officially unveiled and released about five months later at the Unpacked event in July. Until the actual Galaxy Ring was revealed and officially released, there was steady interest in the features that Samsung Electronics’ first smart ring would include.
This interest led to an initial box office hit. In particular, the initial stock sold out in the largest markets, the US and China, leading to a successful debut. However, after just two months, both Samsung Electronics and the market’s enthusiasm appears to be cooling off.
SamMobile said, “It’s like Samsung forgot about the Galaxy Ring. There are no more ads for this new wearable.” “The Galaxy Ring is now available in more markets, but even that is unclear. Aside from the first ad that was posted on YouTube two months ago, there have been no new ads for the Galaxy Ring.”
On the other hand, the ‘Galaxy AI’, which was first introduced this year as Samsung Electronics’ new weapon along with the Galaxy Ring, is receiving steady attention. Since the launch of the Galaxy S24, Samsung Electronics has continuously emphasized the world’s first AI phone, and has also continued to promote detailed functions of the Galaxy AI, such as real-time call interpretation and Circle to Search, throughout the year. According to SamMobile, Samsung Electronics is known to have invested about $1 million in advertisements promoting Circle to Search in London, England.
As the Galaxy Ring approaches its second month of release, consumer reactions have become somewhat lukewarm. As interest in the first smart ring product wanes, more objective assessments of its price, performance, etc. are emerging.
The Galaxy Ring focuses on healthcare functions. With the Galaxy Ring, you can check your sleep score and various health indicators from the previous night on the Samsung Health app every morning after waking up. In addition, it also provides more specific sleep status, heart rate, and automatic exercise detection.
Regarding the Galaxy Ring, Samsung Electronics stated that it would be more comfortable to wear than the Galaxy Watch and allow users to check their health status 24 hours a day, and that using the two devices together would allow for more detailed information to be measured.
However, the market focused more on the fact that the Galaxy Ring lacked a clear killer feature than on the convenience of wearing it 24 hours a day. The lack of blood sugar and blood pressure measurement functions, which had been highly anticipated, is a prime example. Some even questioned whether it was really necessary to use a ring when there was already a Galaxy Watch in the market. The design, which was inevitably considered important due to the form factor of the ring, and the high factory price of 499,400 won were also holding it back. The fact that the product cannot be disassembled, making it difficult to repair in case of a breakdown, also added to the disappointment.
Samsung Electronics MX Business Division President Noh Tae-moon said after unveiling the Galaxy Ring at Unpacked in July, “It is too early to make a judgment about (Galaxy Ring) sales since the ring-type wearable device market has just begun,” and “We plan to make an initial launch in major countries, observe the market response, and then make predictions.”
As Samsung Electronics has also been somewhat cautious about its new form factor, the Galaxy Ring, it is expected that it will refine its future strategy at this point as interest has died down after its initial success.
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