2023-09-28 14:02:00
ANear André, or even San Marina, another shoe maker well known to French women is experiencing difficulties: Minelli was placed in receivership this Thursday, September 28 by the Marseille commercial court. A radical decision, with the aim of “preparing the transfer (of the shoemaker) to a new shareholder to guarantee the most efficient continuation of activity”, management announced to AFP.
The brand specializing in shoes, which was taken over at the beginning of 2022 by the managers of the Marseille brand San Marina, now liquidated, employs 500 employees and has 120 stores and corners in France.
The receivership “will allow the company to benefit from a breath of financial fresh air”, management hopes.
In the wake of San Marina?
The brand of shoes intended mainly for women, and leather goods, was created in 1973, and at the beginning of 2022 still had 700 employees in 14 countries. It had been sold by the former French textile flagship Vivarte (formerly the André group) to Stéphane Collaert, who with Laurent Portella had already bought the San Marina brand from the former French flagship, two years earlier.
The latter was liquidated last February by the Marseille commercial court, which regretted that “no serious takeover project might be supported and (that) the current managers were unable to bring their recovery project to fruition.” reserve offer, lack of investor”. 650 employees in around 160 stores of this brand founded in 1981 in Bouches-du-Rhône were thus left behind.
French ready-to-wear in crisis
The ready-to-wear sector in France has been shaken for several months by a violent crisis. Camaïeu, Burton of London, Gap France, André, San Marina, Kaporal, Don’t Call Me Jennyfer, Du Pare au Same, Sergent Major, Naf Naf… These brands well known to French consumers have suffered from an explosive cocktail: pandemic , inflation, rising costs of energy, raw materials, rents and wages or even competition from second-hand goods and fast fashion.
This situation will have been fatal for certain brands, which were liquidated, like Camaïeu in September 2022, with, as a result, the dismissal of 2,100 employees which had a strong impact on people’s minds. Some are in receivership, like Naf Naf or Burton of London.
Without reaching this point, still others are downsizing, cutting staff numbers and closing stores, such as Princesse Tam Tam, Comptoir des Cotonniers (Fast Retailing group), or even Pimkie.
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