During Ramadan, TV broadcasts during Suhr and Iftar provide an opportunity for families to sit and spend time together, but less people are aware of the amount of effort it takes to decorate and beautify them.
These transmissions have become an important part of the month of Ramadan for the past several years. Speech contests, naat, quizzes, quizzes and cooking competitions in these programs before Suhr and Iftar entertain and entertain the fasting people.
A large number of gifts and gifts are also distributed in these programs, which makes the viewers want to be a part of these transmissions. However, due to the large number of applications and long queues, one rarely gets a chance to participate in them.
These Ramadan transmissions are decorated in a very elegant and luxurious manner. From anchors’ outfits to sofas, chairs, curtains and lights, almost everything has its own glow.
To grace the sets of these transmissions, there are often rare species of birds, peacocks, white rabbits, fish in ponds and the like for TV viewers to enjoy.
However, all this is part of the set, the preparation of which begins several months before Ramadan. An example of this is the set of Express TV’s Ramadan transmission, the construction of which started about six months ago.
Built on an acre of land, this set has a replica of Karachi’s historic building, Empress Market, and Saddar’s famous Irani Cafe.
Rabia Anam, the host of this transmission, who has also been a journalist, told Independent Urdu that ‘My Ramadan transmission is not a set, but a neighborhood. Here we have rebuilt a neighborhood with beautiful buildings, a green courtyard, an express market inspired by Empress Market, three kitchens, a luxurious table for breakfast and iftar, and our neighborhood’s own Irani cafe where you can sit and relax. We chat with our special guests.’
Rabia Anam said, ‘All these beautiful buildings are made of wood, which is very strong. This is the first Ramadan transmission of Pakistan which is happening under the open sky for 30 days. This set, spread over the area of an actor, gives me a big rush. When I’m done, I put on sneakers instead of sandals so I can run easily.’
Rabia expressed happiness that Express TV had the very important responsibility of not only a woman but also a journalist to host the entire Ramadan transmission.
According to him, usually only men or certain individuals are selected for these transmissions but now this trend is changing.
The special guest and senior actor Javed Sheikh, who participated in this Ramadan transmission, said: ‘I am very happy to be in the Ramadan transmission of Express. Seeing the set here reminded me of the film city of the neighboring country which used to stretch for miles and looked like a real inhabited city.’
Fewer channels seem to have aired special programs this year, following strong criticism of these special transmissions in Paksan over the past several years.
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**Interview with Rabia Anam: Host of Express TV’s Ramadan Transmission**
**Interviewer:** Thank you for joining us, Rabia. The Ramadan transmissions have become a staple of the month in Pakistan. Can you tell us what makes them so special?
**Rabia Anam:** Thank you for having me! These transmissions really create a sense of community and togetherness during Ramadan. It’s a time for families to come together, and our broadcasts are designed to reflect that. We incorporate various engaging segments—from speech contests to cooking competitions—that not only entertain but also celebrate the spirit of Ramadan.
**Interviewer:** There’s a lot of effort that goes into producing these shows. Can you share some insights on the behind-the-scenes preparations?
**Rabia Anam:** Absolutely! Preparation begins many months in advance. For instance, our set was under construction six months prior to Ramadan. We aim to create an immersive experience; our set includes a replica of Karachi’s Empress Market and a neighborhood café, enhancing the viewer’s experience and feeling of nostalgia. Every detail matters— from the anchoring outfits to the decor, lighting, and even the live animals we showcase!
**Interviewer:** I’ve heard about the luxurious setups featuring unique elements like peacocks and white rabbits. How do these contribute to the overall vibe of the transmission?
**Rabia Anam:** These unique elements add an enchanting feel to the set. They bring a joyous atmosphere to our programs, making it visually appealing for viewers. It’s all about creating a festive ambiance that resonates with the viewers at home, as they enjoy their iftar or suhr meals. It really enhances the experience of watching the show.
**Interviewer:** With the influx of viewers wanting to participate and win gifts during these broadcasts, how do you manage to engage such a large audience?
**Rabia Anam:** It’s definitely a challenge! With the high volume of applications and viewers wanting to be part of the experience, we always strive to make everyone feel included. We conduct quizzes, give away tons of gifts, and involve the audience through calls and social media, creating an interactive experience right from their homes.
**Interviewer:** Lastly, how do you feel the role of these transmissions has evolved over the years in Pakistan?
**Rabia Anam:** They have become a significant part of Ramadan in Pakistan. Beyond entertainment, they now serve as a platform for cultural expression, community bonding, and even spiritual reflection. We have tailored our content to resonate more with the spirit of Ramadan, and I believe we have a responsibility to keep improving and innovating each year.
**Interviewer:** Thank you, Rabia, for sharing these insights. We look forward to the upcoming transmissions and all the brilliant content you’ll bring forth!
**Rabia Anam:** Thank you! I appreciate your interest, and we hope everyone enjoys the Ramadan experience with us!
