During Ramadan, TV broadcasts during Suhr and Iftar provide an opportunity for families to sit and spend time together, but less people are aware of the amount of effort it takes to decorate and beautify them.
These transmissions have become an important part of the month of Ramadan for the past several years. Speech contests, naat, quizzes, quizzes and cooking competitions in these programs before Suhr and Iftar entertain and entertain the fasting people.
A large number of gifts and gifts are also distributed in these programs, which makes the viewers want to be a part of these transmissions. However, due to the large number of applications and long queues, one rarely gets a chance to participate in them.
These Ramadan transmissions are decorated in a very elegant and luxurious manner. From anchors’ outfits to sofas, chairs, curtains and lights, almost everything has its own glow.
To grace the sets of these transmissions, there are often rare species of birds, peacocks, white rabbits, fish in ponds and the like for TV viewers to enjoy.
However, all this is part of the set, the preparation of which begins several months before Ramadan. An example of this is the set of Express TV’s Ramadan transmission, the construction of which started about six months ago.
Built on an acre of land, this set has a replica of Karachi’s historic building, Empress Market, and Saddar’s famous Irani Cafe.
Rabia Anam, the host of this transmission, who has also been a journalist, told Independent Urdu that ‘My Ramadan transmission is not a set, but a neighborhood. Here we have rebuilt a neighborhood with beautiful buildings, a green courtyard, an express market inspired by Empress Market, three kitchens, a luxurious table for breakfast and iftar, and our neighborhood’s own Irani cafe where you can sit and relax. We chat with our special guests.’
Rabia Anam said, ‘All these beautiful buildings are made of wood, which is very strong. This is the first Ramadan transmission of Pakistan which is happening under the open sky for 30 days. This set, spread over the area of an actor, gives me a big rush. When I’m done, I put on sneakers instead of sandals so I can run easily.’
Rabia expressed happiness that Express TV had the very important responsibility of not only a woman but also a journalist to host the entire Ramadan transmission.
According to him, usually only men or certain individuals are selected for these transmissions but now this trend is changing.
The special guest and senior actor Javed Sheikh, who participated in this Ramadan transmission, said: ‘I am very happy to be in the Ramadan transmission of Express. Seeing the set here reminded me of the film city of the neighboring country which used to stretch for miles and looked like a real inhabited city.’
Fewer channels seem to have aired special programs this year, following strong criticism of these special transmissions in Paksan over the past several years.
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**Interview with Rabia Anam, Host of Express TV’s Ramadan Transmission**
**Editor**: Thank you for joining us today, Rabia. You’ve been involved in creating the Ramadan transmissions for several years now. Can you tell us a bit about what goes into preparing for these broadcasts?
**Rabia Anam**: It’s a pleasure to be here! The preparation for our Ramadan transmission truly begins months in advance. For this year’s set, we started about six months ago. We aim to create an inviting atmosphere that feels like a neighborhood rather than just a television set.
**Editor**: That sounds fascinating! Can you elaborate on what the set looks like and what inspired its design?
**Rabia Anam**: Absolutely! This year, we’ve built a replica of Karachi’s historic Empress Market along with a charming Irani cafe. The set spans an acre and includes beautiful buildings, a green courtyard, and three different kitchens. We wanted to create an environment where families can gather to celebrate, which reflects the spirit of Ramadan.
**Editor**: So, it’s not just about the show, but also about creating an immersive experience for your viewers?
**Rabia Anam**: Exactly! During Ramadan, we want to symbolize togetherness. Families often gather for Suhr and Iftar, and our broadcasts provide them with a familiar and cozy backdrop that invites them to participate in our programming.
**Editor**: You mentioned earlier that there are various activities like speech contests, quizzes, and cooking competitions. How do you decide on what to include?
**Rabia Anam**: We focus on content that resonates with the community. The purpose of our programs is to bring joy and entertainment during a spiritually reflective period. We try to incorporate a mix of traditional and modern elements, ensuring that everyone — from children to elders — finds something enjoyable.
**Editor**: Gifting seems to be a big part of the Ramadan transmissions as well. How do viewers typically react to gift distributions?
**Rabia Anam**: Gift distributions are incredibly popular! They create excitement and encourage participation from our viewers. However, with so many applications, it can be difficult to facilitate everyone. Nonetheless, the desire to be involved in something as joyous as celebrating Ramadan together is what makes it all worthwhile.
**Editor**: With all the effort that goes into these broadcasts, what do you find most rewarding about your role during Ramadan?
**Rabia Anam**: The most rewarding part is seeing families spending time together, engaging with the content we produce. Knowing that we help create shared moments and memories during Ramadan is what drives me and my team. The decorations, the programming — they all serve the greater purpose of unity and celebration.
**Editor**: Thank you, Rabia, for sharing these insights. It’s clear that a lot of thought goes into making Ramadan special for viewers.
**Rabia Anam**: Thank you for having me! I hope everyone enjoys the broadcasts this Ramadan!
