During Ramadan, TV broadcasts during Suhr and Iftar provide an opportunity for families to sit and spend time together, but less people are aware of the amount of effort it takes to decorate and beautify them.
These transmissions have become an important part of the month of Ramadan for the past several years. Speech contests, naat, quizzes, quizzes and cooking competitions in these programs before Suhr and Iftar entertain and entertain the fasting people.
A large number of gifts and gifts are also distributed in these programs, which makes the viewers want to be a part of these transmissions. However, due to the large number of applications and long queues, one rarely gets a chance to participate in them.
These Ramadan transmissions are decorated in a very elegant and luxurious manner. From anchors’ outfits to sofas, chairs, curtains and lights, almost everything has its own glow.
To grace the sets of these transmissions, there are often rare species of birds, peacocks, white rabbits, fish in ponds and the like for TV viewers to enjoy.
However, all this is part of the set, the preparation of which begins several months before Ramadan. An example of this is the set of Express TV’s Ramadan transmission, the construction of which started about six months ago.
Built on an acre of land, this set has a replica of Karachi’s historic building, Empress Market, and Saddar’s famous Irani Cafe.
Rabia Anam, the host of this transmission, who has also been a journalist, told Independent Urdu that ‘My Ramadan transmission is not a set, but a neighborhood. Here we have rebuilt a neighborhood with beautiful buildings, a green courtyard, an express market inspired by Empress Market, three kitchens, a luxurious table for breakfast and iftar, and our neighborhood’s own Irani cafe where you can sit and relax. We chat with our special guests.’
Rabia Anam said, ‘All these beautiful buildings are made of wood, which is very strong. This is the first Ramadan transmission of Pakistan which is happening under the open sky for 30 days. This set, spread over the area of an actor, gives me a big rush. When I’m done, I put on sneakers instead of sandals so I can run easily.’
Rabia expressed happiness that Express TV had the very important responsibility of not only a woman but also a journalist to host the entire Ramadan transmission.
According to him, usually only men or certain individuals are selected for these transmissions but now this trend is changing.
The special guest and senior actor Javed Sheikh, who participated in this Ramadan transmission, said: ‘I am very happy to be in the Ramadan transmission of Express. Seeing the set here reminded me of the film city of the neighboring country which used to stretch for miles and looked like a real inhabited city.’
Fewer channels seem to have aired special programs this year, following strong criticism of these special transmissions in Paksan over the past several years.
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**Interview with Syed Raza – Art Director & Production Designer for Ramadan Transmissions**
*Interviewer:* Thank you for joining us today, Syed. As the Art Director and Production Designer at SAR Design, can you share with us the significance of Ramadan transmissions and how they have evolved over the years?
*Syed Raza:* Thank you for having me. Ramadan transmissions have become a staple of the month, providing a space for families to come together during Suhr and Iftar. Over the years, these broadcasts have evolved into elaborate productions that not only entertain but also engage the community through contests and performances.
*Interviewer:* It must take a tremendous amount of effort to create these visually stunning sets. Can you walk us through the process of designing these sets, particularly for this year’s transmissions?
*Syed Raza:* Absolutely. The preparation for these sets actually begins months in advance. For instance, the set we designed for Express TV took about six months to complete—even though it’s only used for a few weeks. We aimed to create a lively atmosphere resembling a neighborhood, with elements inspired by places like Empress Market and local cafes. The attention to detail, from the architectural features to the door designs, makes a significant impact.
*Interviewer:* That sounds impressive! I’ve seen that these sets often include live elements like birds and animals. What was the thought process behind incorporating such features?
*Syed Raza:* Incorporating live elements like peacocks and rabbits adds a unique vibrancy and liveliness to the set. It not only entertains viewers but also enhances the overall experience by bringing a touch of nature indoors. We aim to create an immersive environment where the audience feels they are part of a community celebration.
*Interviewer:* It sounds like a lot of creativity goes into every aspect of the design. How do you balance aesthetics with practical functions during these broadcasts?
*Syed Raza:* That’s a great question. Everything must be functional, from the seating arrangements to the lighting. We ensure that while the aesthetics are appealing, they also support the needs of the production team and hosts. For example, the backdrop must look great on camera but also needs to facilitate smooth transitions and interactions during the live show.
*Interviewer:* Lastly, what has been the most rewarding part of working on Ramadan transmissions for you?
*Syed Raza:* The most rewarding part is witnessing families come together and enjoy the fruits of our labor during such an important month. Knowing that our sets contribute to creating joyful memories makes all the hard work worthwhile. Seeing people engaged and happy while watching the transmission brings immense satisfaction.
*Interviewer:* Thank you, Syed, for sharing these insights and for all your hard work that helps make Ramadan special for many families.
*Syed Raza:* Thank you for having me! It’s a pleasure to shed light on the behind-the-scenes work that goes into these beautiful transmissions.
