the “Seine Axis Agreement” focuses on major events

2023-06-13 14:31:00

During previous opuses, they met to talk regarding energy, river transport and governance. Subjects that do not raise the crowds. This time, change of atmosphere. At the foot of the tall ships moored at the quay in Rouen, Anne Hidalgo, Edouard Philippe and Nicolas Mayer Rossignol held their sixth mini-summit, and the second under the aegis of the Metropolitan Agreement of the Seine Axis.

From Paris to the sea, the elected representatives of the Seine Axis want to weigh in on the debates

This new cooperation tool soft » chaired by the former Prime Minister brings together the Normandy and Ile-de-France communities bordering the river . In this festive setting, elected officials focused on the attractiveness and tourist development of the “ destination Seine

“. A theme that owes nothing to chance.

After the Nuit blanche which spread to Rouen, to the Armada (6 million visitors expected), and to Le Havre, the convergence of several major events should indeed shine the spotlight as rarely on the meanders dear to Claude Monet. With the highlight, the opening ceremony on the Seine of the Olympic and Paralympic Games which will coincide with the celebrations of the 150th anniversary of Impressionism. Then at the end of the year, the possible designation of the “Rouen Seine Normandy” ensemble as European Capital of Culture in 2028, an application to which Anne Hidalgo has just given official support.

A more festive dimension « These major events all have the Seine in common and celebrate a destination that must now be established and identified over time, by working on the consistency of messages and proposals.

», explain the founding members of the Entente. Those concerned make no secret of their objective. Two following the creation of the Haropa port public establishment, which consecrated the economic vocation of the Seine axis, it is a question of giving it a more festive and more popular dimension. In other words, to give substance to the story of the ” greater Paris to Le Havre

», from the name of the concept theorized in 2008 by the architect and urban planner Antoine Grumbach and taken up in their time by Bertrand Delanoë, Antoine Rufenacht and Laurent Fabius.

Anne Gombault, director of the Creative Industries and Culture center of expertise and associate professor at Kedge Business School, was entrusted with the task of putting this ambition to music. A recognized expert, she has 18 months since June 12 to build a unified territorial marketing strategy around three themes: Olympic Seine, Impressionist Seine and Capital Seine. All that remains is to have it adopted by all the operators and tourist offices in the valley who, today, are finding it very difficult to tune their violins.

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