The secret lineage of Chanel’s Wertheimer family

2024-08-23 16:00:02

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If you don’t know them, you won’t be able to recognize them. At the haute couture shows of Chanel, the 100%-owned luxury brand, Alain Wertheimer and Gérard Wertheimer, 75 and 73, never sit in the front row, but stand several meters high and in less light. Stern, distant, very far away, away from the lenses and cameras. Nor do the fashion world’s regulars see them behind the scenes when everyone gathers around the designer and his assistants to congratulate them. They have left, with a felt hat on their heads, carefully escaping the noise and the crowd. “To come here unnoticed, which is the opposite of what most people do!” »one of their friends said with a laugh.

The third richest person in France after Bernard Arnault and Françoise Bettencourt Meyers, and 40Egypt According to world ranking Economic Magazine Forbesdon’t like being photographed. “Even select friends who take photos on their phones at dinner must promise not to reveal anything.”” was one of the few who were familiar with the evenings they spent in Paris or at the house owned by the two brothers in Deauville (Calvados), close to the racecourse, a place they frequented more often than the parades.

They were concerned to see their names mentioned in the media and it took long negotiations to get them to accept without posing for the photographers. Le Mondesending photos of them taken outside the Fall/Winter collection show at the Palais Garnier in Paris on June 25. There are only a few old photos of the pair, taken at the racecourse with Queen Elizabeth II, She also has a passion for horses.

Alain and Gérard Wertheimer, owners of Chanel, in 2024.

The Wertheimers were so careful that January 20, 2022, during the inauguration ceremony of 19MChanel’s luxurious space at Porte d’Aubervilliers in the 19th centuryEgypt Highly qualified craftsmen of the art and fashion industries of the Paris region – embroiderers, lacemakers, silk workers – are not the ones who welcome the President of the Republic, Emmanuel Macron, and his wife, Brigitte, so as not to risk appearing on television. Moreover, we never see them at the official dinners at the Elysée Palace, where the emperor of luxury, Bernard Arnault, sits like a head of state.

A business lawyer who frequently worked for the famous law firm said she once ran into Alain Wertheimer in the elevator. “Wearing a dark coat, hat in hand, presenting himself well, but barely visible”. See her preparing He walked up beside her, giving up his place and choosing to take the stairs. Later she realized that it was the CEO of a prestigious company. A former Chanel brand person also remembered that Alain Wertheimer was turned away at the entrance of a high-end fashion show in the heart of Central Park in New York, where he lived. He had forgotten his invitation. No one wanted to believe that this gentleman, whose appearance and name meant nothing to anyone, was the owner.

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