Samsung exceeds expectations with its Galaxy S22 Ultra. The South Korean firm achieves its best score with its latest high-end smartphone which uses the design of the Note series, despite a very high starting price. This new record gives food for thought on the general public’s new perception of a once neglected design.
Samsung seems to have recovered well from its setbacks with its Note range. The series of smartphones had been somewhat neglected by users following the Note 8, until Samsung considered completely stopping its range. However, with the recent merger of its Note and S ranges the Korean firm seems to have achieved a masterstroke, since the sales figures of its Galaxy S22 Ultra have never been so high.
A royal return
If we go back a bit, the Samsung Galaxy S22 Ultra is a smartphone that has come a long way. The history of this design, which had been marked by the episode of the Note 7’s explosive batteriesmight not have recovered, but Samsung directly knew how to regain the ascendancy with the following model.
Today, the bet to reintegrate this design under the name S22 Ultra seems to have paid off well, since the brand has so far already sold almost 11 million units of its smartphone according to information from the leaker. Ice Universe.
This strategic repositioning gives the company its best score for a smartphone with a stylus in its entire history. Sales of this type of device had fallen to 7.5 million units for the latest Note 20 and now exceed the sales figures of the Galaxy Note 8 which had reached 10.3 million units sold.
A nomenclature problem?
These figures are all the more surprising since this model is not the most affordable, since it had been launched at a price of 1259 euros and seem to indicate a renewed interest in the ultra premium offer of the Korean manufacturer.
Its price does not seem to have put off buyers and this type of smartphone suddenly seems to regain its charm almost by magic. Note that Samsung often offers offers around its flagship smartphones and that this dynamic might be partly due to them.
Anyway, this proves that the problem of the Note series was not in its design, its price or its intrinsic qualities, but in the perception that the general public might have of it. This might therefore give other brands food for thought on how to better sell certain products by using new marketing methods.
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