2023-06-23 18:35:00
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23.06.2023 21:35, Vladimir Myronenko
The Russian manufacturer of household appliances E.Kampani held a presentation of its new VÄRD brand on June 21, at which the company’s team spoke regarding their expertise, brand creation and plans for the future.
Image Source: Sergei Boyko/VÄRD
“We are launching a new brand to give the Russian consumer a sense of security, reliability and peace of mind. VÄRD creates a safe technological space and allows you to feel confident in today”, – said the general director of “E.Kampani” Alexei Belyakov (pictured below).
In preparation for the launch of the new brand, regarding 50 factories were audited, of which only 15 were selected that scored the highest score in the Factory Audit Checklist. After that, 200 samples of equipment delivered to Russia were tested, which took place in three stages.
“The result of the meticulous work done is an assortment of 53 models verified to the smallest detail in ten product categories. We thoroughly know and are confident in the reliability of each piece of equipment under the VÄRD brand.”Belyakov noted.
There are no standardized models in the VÄRD range. All of them have been finalized and brought to a high technological level in close cooperation with brand partners. The company’s management expresses its confidence in the quality of equipment in a unique offer on the market at the moment – a three-year warranty for all models of large household appliances.
The event took place in the new fashionable space Flava Event Dom. VÄRD’s flagship products were presented in an interactive show format. The event was attended by over 100 guests, including world champion in synchronized swimming Daria Korobova, poetess Irina Astakhova, designer Roman Uvarov, fashion and lifestyle influencer Yana Motina, blogger Ekaterina Zemskaya and many others.
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