2023-08-18 17:08:16
Wave has forced other operators to align with its pricing policy to remain competitive. SEYLLOU/AFP
THE UNICORNS OF THE NEW WORLD (5/5) – By slashing the prices of “mobile money”, Wave was able to impose itself once morest its competitors Orange or MTN.
Start-ups valued at more than 1 billion dollars, which are nicknamed “unicorns”, are legion in the United States and Europe. But the other continents have also given birth to young digital companies that are shaking up the transport, banking, commerce and software sectors. From India to Brazil via Senegal, a world tour of these unknown champions in our latitudes.
In the streets of Abidjan or Dakar, penguins have become pets of the inhabitants. The polar animal that appears on store windows is the instantly recognizable logo of the start-up Wave. It is one of the major players in “mobilemoney”, a payment system that does not require a bank account. All it takes is a simple phone to transfer money between individuals, pay bills, buy phone credit or make deposits and withdrawals.
The «mobile money» is a revolution for West Africa, where the banking rate…
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