2023-09-05 02:15:00
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You can search online for the videos that record in houses and streets what happened following defining the first place of the contest in which 14 celebrities were isolated and monitored 24/7 for 71 days. Not a minor fact: the second place was obtained by the Peruvian Nicola Porcella, who today has become one of the most beloved celebrities there. Thus, all the figures exceeded what was imagined: the rating on an open signal (which broadcast the best moments of the week in the house and the elimination of the participants), the subscriptions to the streaming platform VIX (which broadcast all time, coexistence), views on the Internet and interactions on social networks. An overwhelming phenomenon.
Milett Figueroa is not new to Peruvian reality shows. She won in the past the dance contest of “El gran show” and today she is regarding to start her participation in the Argentine version. She also recently competed on “The Biggest Celebrity Chef.”
/ Angela Ponce
While that was happening in the northern hemisphere, the rumor is that here in Peru there are already plans to produce similar shows. “Magaly’s house”, in fact, is on the air. And along with this, a reality show that has been taking over the nights has triumphed, albeit in a different way: “The Great Famous Chef”. Launched through the Latina signal, this is already in its third season in which public figures who stand out in different fields compete to prepare the best dishes. Two decades following the “Big Brother” franchises, a program created in 1999 by John de Mol in the Netherlands, spread around the globe bringing local versions to stardom, one wonders what has motivated the resounding return of this type of spaces this 2023, at least in the region. This was what journalists and scholars of phenomena related to communications, anthropology and popular culture told us.
NETWORK EXPANSION
The first reason is indisputable: the feedback that ‘reality shows’ and social networks are having. Unlike what happened at the beginning of the century, the power of Facebook, Instagram, Twitter and TikTok is overwhelming today. While the programs are broadcast on TV, there is a whole strategy on the part of their producers to bombard the Internet with videos, ‘reels’, memes and everything one can imagine. But to this is added that the public does the same in a totally natural way, which enhances the discussion around the audiovisual piece.
The third season of “The Great Famous Chef” is currently broadcast by Latina, from Monday to Saturday. The actor Armando Machuca shows his culinary talent.
The researcher Claudia Benassini, from La Salle University (Mexico City), indicates that with this the ‘reality shows’ have been able to take advantage of the reach of the networks to keep the public aware of them before, during and following the transmissions. She tells Somos: “The networks have socialized the event. A lot of people, in fact, only follow shows in snippets on YouTube or TikTok. Here it was very evident how that motivated ‘La casa’ to go beyond the barriers of TV, generating all this movement”.
MINUTES OF FAME
The journalist Patricia Salinas, meanwhile, configures a second reason that has to do with who is part of the most successful shows: celebrities. “It will always arouse more curiosity to see celebrities in unusual situations, but, at the same time, everyday for the rest of mortals. In the ‘reality shows’, they show themselves vulnerable. They strive, suffer, are criticized or valued. They laugh, they make mistakes, they cry or they win. They are humanized”, points out the also TV critic. To this she adds that, astutely, ultra-followed characters such as ‘tiktokers’ or ‘youtubers’ have been invited to participate in television proposals.
After 12 years, “La casa de Magaly” returned, a program that this week was involved in controversy following transphobic actions and comments by some of its participants were evidenced there.
Alexander Huerta Mercado, an anthropologist at the PUCP, adds that this new vitality of ‘reality shows’ has to do, in turn, with an expectation on the part of the audience to perceive reality in a different, colorful and even optimistic way. “This is because we see coexistence and everyday life ‘performed’ with humor and in full color on a screen where we have projected so many dreams since we were children. So, we feel that our reality is drawn there and it can also be a kind of beautiful and happy spectacle, far from the suffocating routine that we fear so much and the fear that the news and the street make us feel”.
It will be necessary to see how long the luck that the genre has today lasts and enjoy it if it is the style of entertainment that you prefer. For now, yes, pure ‘like’. //
Besides…
undisputed platform
From exportation
The model Milett Figueroa will appear in “Bailando por un sueño” in Argentina, hosted by Marcelo Tinelli. Laura Bozo gets ready for “Big Brother VIP” in Spain, while Tefi Valenzuela tries her luck at “Hotel VIP” in Mexico.
The celebrities who participate in these spaces often do not aspire to win the biggest prize, but to enjoy the exposure that the open signal has. The popularity gained is converted into future contracts and brand endorsements.
According to the Mexican newspaper “El Universal”, “La casa de los famosos México” is the ‘reality show’ with the most votes in the recent history of world television: 133 million in total during the two and a half months of transmission.
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