2023-08-01 10:37:23
The gray and rainy weather in the north of France is pushing the French to avoid outdoor activities and take refuge in cinemas. Add to that the presence of big blockbusters so that the dark rooms are full.
Summer is gloomy in the northern part of France enough to do the trick for cinemas. Indeed, attendance is up this year thanks to the bad weather, but also to the release of big “blockbusters” like Barbie, Oppenheimer or Mission impossible: Dead Reckoning…
According to CNC estimates, since January 1, 2023, cinemas have recorded 91.87 million admissions, or more 25.7% compared to the first six months of 2022.
Bad weather is what prompted Josephine to go see Barbie:
“Basically at this time, we go to the quays and open a few beers, but there, it doesn’t really make you want to. Suddenly the cinema, it is ultimately more conducive to this summer which is a little rotten”, she breathes at the exit of a Parisian room.
More than 30% attendance compared to 2019 observes an operator of 3 rooms
For Aude too, going to see the Oppenheimer blockbuster is a carefully considered choice. “We consulted each other, we saw that it was raining all day and so we said to ourselves that we were going to go see this film at the cinema because it is long”, she supports.
And as the next few days promise to be just as rainy, “we will perhaps continue” adds Aude.
More customers when it rains, this is observed by Louis Merle, operator of three cinemas in Paris. “It’s movie time. If we compare with the same week of 2019, we are at more than 30% of attendance”, he indicates. But for him, this is not the only factor.
“There is a fairly qualitative offer which is quite exceptional for the summer. We have big blockbusters”, he explains.
And he is also confident regarding the coming months with other big films on the program such as the Palme d’or at the Cannes festival.
Kévin Gasser and Solène Gardré with Guillaume Descours
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