The Rise of Artificial Intelligence-Generated Models: The Controversy Surrounding AI-Generated Influencers

2023-11-07 04:34:36

The Artificial intelligence has managed to reach unsuspected levels. And in recent months, there has been a controversy that responds to the world of modeling, since some accounts and agencies have found a way to bill using models created through IA.

However, this topic had not been heard as much as it has in recent days, with the recent exposure of the account of Aitana Lopeza woman originally from Barcelona, ​​but created from the treatment of Artificial Intelligence.

The woman, like any other real person, has shared several photos on her Instagram profile, where she leaves completely personalized descriptions regarding her hobbies, such as the world of fitness, video games and cosplay.

Under this hobby, the woman has managed to channel more than 100 thousand followers and has managed to earn as influencer the equivalent of almost a million pesos a year. All of this feels manufactured by a communications agency called The Clueless.

Although the agency points out that Aitana López is not real, through the hashtag #aimodel, the truth is that for many of her followers, it matters little, since her publications constantly generate great interaction and significant reach.

The creators of the agency that also works with real models said, through an interview on Catalan radio RAC1, that there was an important reason why they decided to generate a model by AI:

“One of the things that makes prices more expensive is taking the model in Paris, plane, hotels, etc… There were a lot of expenses and the economic issue complicates it.”

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