The Resurgence of Renault Group: Growth and Success Under Luca de Meo’s Leadership

2024-01-17 18:28:02

Luca de Meo, general director of the Renault group, on November 15, 2023 in Paris. Nicolas Lascourrèges/Renault Group

DECRYPTION – After four years of decline, Renault, Dacia and Alpine returned to growth in 2023.

The Renault group is returning to the “game”, as Luca de Meo, the general director who took charge in July 2020, would say. Global sales of the Renault, Dacia and Alpine brands are growing again after four years of decline. The number of vehicles sold by brand and by country is increasing sharply: sales increased by 9% in volume, to 2.235 million vehicles, in 2023. However, we will have to wait until mid-February to know the group’s financial performance.

The progression is spectacular (+ 17% to 563,000 units) for Dacia, the group’s entry-level brand which was growing in 2022 when Renault was still in decline for the fourth year in a row. Dacia’s market share in Europe now reaches 8.3%, which places it in second position behind Volkswagen, and ahead of Toyota, in the private vehicle market.

The Renault group’s most profitable brand, with a double-digit margin, is number one in France, in…

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