For comparison purposes, in the last quarter of 2021 Apple earned revenue of US$ 123.9 billion, but this figure should drop to US$ 121 billion in the same period of 2022. This would be the first drop in Apple revenue since 2019 .
Despite this, analysts believe that Apple will be able to recover, as it is increasingly diversifying iPhone production to prevent these problems from recurring, a policy that will be standard with the iPhone 15 Pro.
On the other hand, data from Canalys indicates that the cell phone market faced a sharp drop in sales at the end of 2022, which may have negatively affected Apple’s revenue.
However, revenue from another sector is expected to grow for Apple: services, which should increase 6% in the period, earning about US$ 20.67 billion in the fourth quarter of 2022. In October, more than 900 million people subscribed to services like Apple Music, iCloud and others across the world.