CContent is business communication. It was not written by the journalists of TelQuel.
For the 12e consecutive year, the Renault brand ranks second in the national market and continues to grow in value-creating segments, with 23,677 deliveries in 2021. The brand represents 13.5% market share, recording an increase of +1, 1 point compared to 2020.
Backed by an entirely renewed range, the Renault brand is positioned in the TOP 10 of passenger car sales with two models: Clio (3rd) and Express (8th) launched last June.
A RENEWED RANGEIT’SE AND AN R LAUNCHIT’SUSSI FOR RENAULT EXPRESS
At the end of 2021, Clio was second in its segment with 24.4% of sales. Occupying 3rd place on the best-selling podium in Morocco (following Sandero and Logan), Clio recorded 9,877 deliveries. Coinciding with its 30th anniversary in Morocco, the Renault brand’s best-seller has exceeded 100,000 units sold since its launch in 1991.
The return of Renault Express, launched last June, has consolidated the brand’s historic position in the segment. At the end of 2021, Express ranks 8th best seller with 4,119 units sold and 17.3% segment share.
In a dynamic and extremely competitive market segment, Mégane consolidated its leading position in the C Hatchback segment with 1,031 units sold and a 14.3% segment share.
In the B SUV segment, the new generation Captur recorded a record volume of 1,571 units sold, an increase of 120% compared to 2019.
RENAULT MASTER, N° 1 OF THE V MARKETIT’SUTILITY VEHICLES
On the utility vehicle market, Master confirms its position as No. 1 in the Moroccan utility vehicle market for the second consecutive year. Offering a multitude of transformation possibilities, Master recorded a sales record with 2,057 deliveries and 28.4% segment share at the end of 2021. Since its launch last June, Express VAN has recorded a good commercial performance with 871 units sold and 23.8% segment share, thus consolidating the brand’s position in the van segment.
RENAULT MOROCCO, THE NEW WAVE CONTINUES IN 2022
The Renault brand has embarked on an overhaul process, announced in 2021, of its visual identity, logo and . This new identity embodies the “New Wave” era that Renault has entered and highlights the brand’s new values, modernity and technology, as well as French electro-pop culture.
2022 definitely marks the realization of the evolution of its image. The renewal of the Renault brand will continue this trend with the consolidation of the brand’s position in the C segment with the launch of Arkana, the brand’s first hybrid vehicle in Morocco. This 100% hybrid SUV will open the ball for the electrification of the Renault brand in the Kingdom as well as the deployment of the new identity in the network of Renault branches and dealerships.
In order to support the Groupe Renault’s organization by brand, RCI Finance Maroc is launching RENAULT Financial Services with the aim of offering all-inclusive financing at the best price for customers wishing to buy new or used Renault cars. Renault Financial Services has a full range of offers adapted to each type of customer, for individuals, professionals and businesses.
“Despite a difficult context, Renault maintains its solid 2e place and continue to grow in value-creating segments, with two models in the TOP 10 of passenger car sales (Clio & Express) and two leading models in their segments (Mégane & Master). In 2022, the launch of Arkana will consolidate the brand’s position in the C segment and will open the door to brand electrification in the Kingdom.”, declares Mohamed Bennani, general manager of the Renault brand in Morocco.
