The relaunch of Pimkie will require a new boss

2023-09-27 14:07:27

“Pimkie must become a competitive brand.” These few words sum up well the colossal work that faces Élodie Chelle, appointed general director of Pimkie. Colossal because the women’s fashion brand, whose headquarters is in Villeneuve-d’Ascq and which is positioned on the 18-25 year old market, is not in the best of shape. …
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