After a brief interruption during the summer period, Les Régionales de l’Investissement have resumed,
this Wednesday, September 14, in Beni Mellal. A stage which kept all its promises both in terms of number
of participants as well as the richness of the debates and exchanges.
During this recovery stopover, the agricultural sector was in the spotlight in a region that abounds in
potential in this area.
In the introduction, Mr. Jalil Sebti, General Manager of the Commercial Bank, presented an assessment of the
previous edition, both qualitatively and quantitatively. This tour, which was accompanied by
nearly 75 national and regional partner institutions, public and private, has in fact affected nearly
of 5,000 companies and hosted approximately 836 workshops. It also identified a potential
investment of more than 19 billion dirhams.
For his part, Mr. Khatib El Hebil, Wali of the Beni Mellal-Khenifra Region, did not fail to recall
Banque Populaire’s historic commitment to regional economic development,
especially from Beni Mellal-Khenifra. He also dwelt on the potentialities that abound in the
region as well as investment opportunities, including sectors as diverse as
ecological and sustainable tourism or the development and packaging of agricultural products.
Finally, Mr. Abdelilah El Ouardi, Chairman of the Management Board of Banque Populaire de Marrakech-Beni Mellal,
recalled the Bank’s action in the region, emphasizing support for VSEs which represent
40% of market potential.
During the first panel, the debates were centered around the Agriculture sector. Interventions have
focused on the state of play of this sector as well as on the investment opportunities it offers, with
a zoom on the aggregation model exhibited by the COSUMAR group. Emphasis was also placed on
the climate challenges faced by the sector as well as innovative solutions aimed at optimizing
the use of different resources. In this area, the experience of SOWIT, a young start-up
Moroccan company that supports farmers in optimizing the use of water resources and
in energy, was cited as an example.
Banque Populaire then signed an agreement with this company. This one
should enable farmers to improve the profitability and sustainability of their farms
through innovative diagnostic and monitoring offers.
The second panel focused on the opportunities offered by the industrial sector in terms of
valuation of agricultural products. An additional export potential of nearly 9 billion dirhams has been
identified by the Task-Force Export, which represents an important source for investors of
this region, agricultural par excellence. The speakers insisted on taking into account the
green economy dimension in investment plans, particularly in the climate context
current. The speakers highlighted the range of offers intended to support the investment
in different agricultural sectors.
The meeting was concluded with a third panel devoted to support and
funding. Thus, Mr. Hicham Zanati Serghini, CEO of Tamwilcom, emphasized the driving role played
by banks to support businesses, whether in the pandemic context or in
the current one, driven by the various systems put in place. Mr. Mohamed Amimi, Executive Director
in charge of the SME market, detailed all the measures introduced for the benefit of the sector
agriculture, particularly in the field of energy efficiency and water saving,
export support and financing. For his part, Mr. Kamal Moumny,
Managing Director of Upline Brokerage, recalled the importance of insurance covering goods,
crops and people, mainly in a context of economic, climatic and
sanitary, for the continuity of the activity of the farms.
This meeting was attended by representatives of IFC (subsidiary of the World Bank), the
Ministry of Industry and Commerce, Beni Mellal-Khenifra Region, Tamwilcom, ADA, the
COSUMAR, CGEM, SOWIT, AMEE, CRI, AMDIE and Maroc PME.
The work of this day continued in the followingnoon, with the holding of several workshops at the
during which clients were able to benefit from the support of experts from the BCP group, its
subsidiaries as well as its main partners, during individual meetings aimed at
support in the realization of their investment projects.
Source: Official press release
