The Rebirth of Furukawa: How FK Edificaciones SAC is Revitalizing the Brand in Peru’s Construction Industry

2023-05-29 18:57:43

In May of the same year, according to another document found in Sunarp, FK Edificaciones SAC was established, which is the company name with which the company operates today. Emerson Maruy, general manager of the aforementioned company, told Gestión some aspects of the firm’s momentary exit process from the market and the state in which they are currently operating.

What happened to Furukawa?

Furukawa Corporation has always been a brand. The company that began a voluntary liquidation process in 2019 was Vidriería 28 de Julio SAC, which was the main company and was in charge of distributing and manufacturing glass, as well as other materials such as aluminum and installing facades on buildings. In general terms, the factors that weakened the company were financial problems, added to significant debts.

So it wasn’t considered a bankruptcy?

I believe that it was not really a bankruptcy. The company Vidriería 28 de Julio SAC did not go through a liquidation triggered by the bank or by suppliers. It was a voluntary and orderly decision to close the projects that were in the pipeline and sell the assets they owned in order to pay off the debts.

What do you think was the trigger for Vidriería 28 de Julio SAC?

Although it was a robust corporation, it grew under a family structure, with a slightly older form of administration. Therefore, over the years, there was no generational change towards a more modern administration.

So what happened to the Furukawa brand?

The brand administrators are three representatives of the family, so my person, as general manager at that time of the previous company, associated with one of the directors representing the brand and with a technical building manager to form FK Buildings. Under this new structure, we went on the market in 2019 with the Furukawa brand and its products.

Another family group also opened another company and is processing crystals. We are both working independently, each with a different shareholding structure and with a different way of operating, oriented towards the modern.

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Did they seek alliances?

We have strategic partnerships with other European companies and we offer a set of products from what we had before, plus complementary services and products from our allies.

Different actors in the sector respect the name Furukawa…

Together with Miyasato Corporation, we were the dominant companies in the market for many years. Both were born as fairly robust family businesses, with large financial capital and considerable technical knowledge. We both work in parallel on the professionalization and continuous improvement of the sector.

Under this new organization, what are you currently focused on?

We have focused on facades of complete buildings and homes that require high performance, from engineering to installation. We had a difficult start because the pandemic caught us, however, we won several works. Our main clients are the most important construction companies in Peru, which have been there with us for several years. One of our large projects currently is at the University of Lima.

What percentage of the market do they have?

For us, the market share calculation is different, because before we used to measure ourselves by how much glass or aluminum we sold. Currently, as we dedicate ourselves to the type of projects explained above, we do not have an exact measure of our participation, but we are well positioned.

READ ALSO: Miyasato Corporation went into liquidation following falling sales

What other activities was the brand engaged in previously?

The corporation has operated in different areas, such as the distribution of glass, aluminum and accessories. Likewise, it also participated directly in the manufacture of tempered and insulated glass, aluminum profiles, as well as in the processing of glass. Also, there was an item related to the construction of a complete façade work, whether residential or commercial.

Finally, what is your analysis of the market?

The market is evolving. However, it should be noted that, from the technical and regulatory side, we are in a very early stage compared to other Latin American countries or worse, developed countries such as the United States and Europe.

With respect to demand, it is true that in recent years there has been a recovery trend and it can be seen that customers are already requiring products with superior safety certifications, as well as acoustic and energy evolution.

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