The reason we were able to improve engagement by 30% is because we prioritized the user’s 〇〇

2024-04-23 21:00:36

Many people who want to emphasize GA4 engagement and the quality of access will think so. I think there are many people who use GA4 to manage their sites by focusing on things like average session time and engagement rate. For those of you, here are some examples of improvements in engagement-related numbers. It is a reproducible method, so please try it.

Conclusion: Improvement by prioritizing the user’s position

I think there are many people who often say “for the benefit of the user” by providing a variety of options and enriching the content. However, this can easily become “imposition.” However, when I thought about it from the user’s perspective, I realized that there is actually a certain correct answer to what should be presented and in what order.

We repeatedly made improvements and adjustments to Clarity from the user’s perspective.is the conclusion.

Here, we will specifically introduce how to adjust your content to increase engagement.

Implement Clarity and install Chrome extension

First, we’ll install Clarity, Microsoft’s free heatmap tool. This is a great product that you can use for free and get unlimited data, although it has a 3-month limit.

After implementing Clarity, install the Clarity Chrome extension. Then, when you access your site, a heatmap button like the one shown above will appear at the top right of the screen. Click to select the maximum period of 30 days. Then, no matter how few sites have PV, a certain amount of heat map will be displayed.

move the part that is being read to the top

Clarity2

The only thing left to do is to bring the paragraphs and sentences that are being read to the top. In the above diagram, the improvement is to move the second clicked content to the top to the extent that the context does not become strange. Only this.

The link text also includes the button.

Clarity

It would be difficult to change everything, but if there are link characters that are clicked in Clarity, we will also include the button format links. After all, this is easier to tap when viewed on a smartphone.

Improvements start from critical articles

After that, I continued to improve the page every day. Anyway, above are the sentences and links that are being clicked.

The first view of the page is what gets tapped anyway. After that, the more you scroll, the lower your click-through rate will be. This is true of any site. If that’s the case, we’ll focus on “putting ourselves in the user’s shoes” and tuning the content with the idea of quickly showing people what they want to click on.

In GA4, we will steadily improve the PV order, PV order by category, what is viewed in real time, etc. every day. In any case, today’s SEO doesn’t focus on personal domains at all, so instead of thinking about the difficulty of deleting pages with low PVs, we just focus on increasing the performance of pages that are exposed as much as possible.

And before I knew it, engagement had increased by this much. In this day and age, personal domains have no chance of winning over major domains when it comes to SEO, so this is probably enough. later,I also cut out a lot of unnecessary links.A list of related articles and extra videos.

After trying it out, I found out that even if there are some inconsistencies due to changing the order, it’s surprisingly okay. After all, readers will be satisfied if they can view the information they want from top to bottom. In any case, you won’t be able to see anything other than the first view.

We will continue to distribute know-how using GA4 and Clarity on an irregular basis, so if you find it helpful in any way, please spread the word or comment on SNS. It will motivate me, so please give it a try.

I’m also thinking about getting AdSense, but that’s for another time.