The women’s ready-to-wear brand Pause Café was placed in compulsory liquidation by the commercial court of Troyes (Aube) on March 28, the president of the company Ryvia, which owns the brand, told AFP. confirming information from the specialized site Fashion Network.
Created 34 years ago, the brand has been “present in 27 countries, (with) a network of 70 stores (branches and affiliates), 400 multi-brand resellers in France and 600 resellers abroad”can we read on the Pause Café website.
Today, it is established in fifteen countries and has 70 stores in France and abroad, in its own right and in affiliation, detailed the president of Ryvia Michel Vernier to AFP. It employs regarding fifty people, he further specified.
“For the past four years”, Ryvia encountered “successive pitfalls”, Mr. Vernier lamented in a press release.
The brand, bought by Ryvia in 2000, had to endure the demonstrations of yellow vests, “the first strikes for pensions” and the current ones, the administrative closures of the stores during the Covid which made him “lose almost five million euros” with “too little substantial aid”can we read.
The crisis in Ukraine and rising energy, food and fuel costs have “diverted our customers from shops that have favored their purchases of basic necessities”, explained the manager once more.
Finally, “the constant desertification of city centers” and difficulties in reimbursing the deferral of Urssaf charges linked to the Covid crisis got the better of the company’s finances.
“It is important to clarify that we do not deny owing this sum, we simply disagreed with the amount”, underlined Mr. Vernier.
Pending a buyer, Pause Café continues its activity and finalizes a summer 2024 collection, according to the press release.
“We keep hope”, Michel Vernier told AFP, “not for me, at 67 now, but for the employees”.
