The company behind the Publisac has found a formula to circumvent the ban on bagged inserts decreed by the City of Montreal.
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TC Transcontinental revealed, late Monday followingnoon, that its famous Publisac will shortly be delivered in the format of “a thin booklet folded in four that combines flyers from several retailers into a single printout of a number of limited pages”.
This new notebook will not be wrapped in a bag, which should allow it to comply with the regulations adopted in Montreal, which will ban inserts wrapped in plastic as of May 2023.
“Our new solution for Montreal has been designed to meet the evolving needs and expectations of consumers and retailers, maintain healthy price competition, and deliver significant environmental benefits that go beyond the stated objectives of reduction at the source of the City of Montreal,” commented Patrick Brayley, Senior Vice-President, Premedia, Distribution and Point-of-Sale Marketing at TC Transcontinental.
In addition to eliminating the use of plastic, the new format will reduce the amount of paper used by 60%.
“No trees are cut to make the newsprint, as it is made from sawmill residues. The newsprint recovery rate is 86% and the recovered paper is then recycled into new products,” the company also pointed out.
The City’s by-law also provides that citizens will now have to agree to receive flyers such as the Publisac, rather than taking the time to put a sticker on their mailbox to indicate that they do not want it. . However, Transcontinental had already found a way to circumvent this regulation by having its Publisac distributed by Canada Post, which is exempt from the regulation.
