The PlayStation Vita is incredibly popular even following its official demise, having held a fine piece of hardware in your hands. In retrospect, however, the handheld was neglected too much.
Ex-PlayStation boss Jack Tretton came to this conclusion an interview with Axios, following which there was too little love and support for the PS Vita internally. This became apparent at the latest following you sawed off your own support for it and left the field to the third-party developers.
Tretton addresses the challenge of bringing a new consumer product to market. Massive investments and marketing budgets are necessary here, as is the support of developers, for whom the whole thing is always a risk at first.
“There were certainly technologies that I thought were good that just didn’t have the level of support that they needed,” Tretton said. “So you develop new technologies to introduce them to industry and consumers. But do you have the marketing budget to really get the message across? Do you have the developer support money to get them to make games and support this initiative?”
Axios
Abandoned too early
Apparently they gave up too quickly here or the success of the PS Vita did not come as quickly as hoped. Also once morest the background that the mobile market has developed significantly faster and Sony believed that there was no longer a need for dedicated gaming hardware in this area.
“I think the PSP has been incredibly successful. I loved what she did and felt it needed a console-like experience to bring genres to an older audience who mightn’t typically play console-like games on a portable platform. The PS Vita was a nice machine at a time when very few people felt they needed a dedicated wearable device.”
Axios
It’s pretty unlikely that Sony will ever launch another handheld. The focus is currently on powerful home consoles and VR.
