Entitled this year “Towards Media Intelligence”, the 6th edition of the annual reference conference on market forecasts will be held on Tuesday, October 18, from 9:00 a.m. to 11:30 a.m. (reception at 8:30 a.m.), in the auditorium of the headquarters of the Les Échos-Le Parisien group, 10 boulevard Grenelle, Paris 15.
Organized by CB News and CB Expert, in partnership with Les Échos Le Parisien Médias, Udecam and Union des Marques, it will give the floor to managers and experts from media agencies (OMG, GroupM, Mediabrands, dentsu, Havas, Publicis ) to anticipate the market in 2023. Growth or decline? What will be the impact of inflation and purchasing power? New media landscape, NFT/Web3, programmatic on traditional media, segmented TV… so many El Dorados for brands?
Among the speakers are Pierre Louette, president of Les Échos-Le Parisien Group, Emmanuelle Soin, president of OMG France, Bertrand Beaudichon, CEO of Initiative (Mediabrands) and Alexandra Chabanne, COO of GroupM.
Several agencies will update their annual forecasts on this occasion. France Pub will unveil an exclusive analysis of the dynamics of the sectors and the media, and Harris Interactive will present an unprecedented study on the new professions of marketing and communication.
To consult the detailed program and to register, it’s here.