Shopping is booming despite inflation… ‘Cyber 5’ hits 200 million weekly shoppers, highest ever
Despite inflation, Cyber Monday, America’s biggest online shopping event, has seen shoppers spend the most money ever.
According to Bloomberg and Archyde.com on the 29th (local time), ‘Adobe Analytics’, Adobe’s marketing data analysis solution, counted that US consumers spent a total of $11.3 billion (regarding 15.403 trillion won) on online shopping the day before Cyber Monday. did.
It increased by 5.8% from last year’s Cyber Monday, recording the largest single-day online shopping sales in history.
Last year, Cyber Monday recorded a year-on-year decrease in sales for the first time on Cyber Monday due to disruptions in the global supply chain and logistics network in the followingmath of the novel coronavirus infection (Corona 19). It is analyzed that it turned the minds of consumers who had been cowed by inflation.
“In an environment of oversupply and weak consumer spending, retailers made the right decision to drive demand through deep discounts,” said Vivek Panthya, senior analyst at Adobe Digital Insights. “he said.
Sales of Pokemon cards, Lego and other toys, appliances such as air fryers, PlayStation, Smart TVs, Apple AirPods, drones and sporting goods increased markedly, Adobe said.
This year, online sales are likely to have increased compared to the same period last year, even across the entire five-day shopping segment, which is called ‘Cyber 5’, from Thanksgiving to Black Friday and Cyber Monday.
Adobe has estimated that the total amount of online shopping during this period will reach 35.17 billion dollars (approximately 46.8 trillion won).
Thanks to almost no fear of Corona 19, offline shopping has also been revived.
Mastercard said that on Black Friday, offline store sales increased by 12% compared to the previous year, and shopping spending both online and offline increased by 16%.
According to the National Retail Federation (NRF), a total of 196.7 million people shopped in person or online during Cyber 5 Week this year, the most on record.
This is a 9% increase over the same period last year.
It is an unexpected result that overturned the prospect of contraction in consumption due to rising inflation and interest rates, but some economists are cautious that it is too soon to conclude that consumer sentiment and the economy as a whole have fully recovered.
/yunhap news
