2023-05-12 21:48:45
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Activism in favor of animals is not only summed up with very specific actions by brands towards them, but also by the consumer.
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Like this action, brands like Peddigree have also turned activism into a campaign.
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The conquest of clients through activism is a very important phenomenon.
Vips saves a “puppy” from the rain and the act was recognized on social networks, demonstrating that activism in favor of pets is highly valued for a brand.
“In France, in 2021, almost half of the respondents stated that the fact that they have always had pets at home was the main reason for their decision to adopt one. Interest in the animal cause and general liking for animals was the second most frequently mentioned reason by those surveyed,” explained one study that helps us understand that not only brands are activists, but also consumers, which was projected by Statesman exclusively to subscribers.
Vips help “puppy”
A mixed-race “puppy” never imagined that he would end up being rescued, even temporarily, from the rain, which led him to take refuge in a Vips and the brand even gave its brief position on social networks, where the story has escalated and generated a important antecedent of what matters in social networks.
In the face of heavy rain in CDMX, right in San Juan de Aragón and Eduardo Molina, the manager of a @VIPS @VIPS_MX a street dog sought refuge inside the restaurant, they fed him and let him stay in the lobby, CONGRATULATIONS FOR THIS VERY HUMAN ACTION BY YOUR STAFF pic.twitter.com/1SBHZU6dfT
– Arturo Baños Sánchez (@arbassan) May 7, 2023
In the face of heavy rain in CDMX right in San Juan de Aragón and Eduardo Molina the manager of a @VIPS
@VIPS_MX
a street dog sought refuge inside the restaurant, they fed him and let him stay in the Lobby, congratulations for such a humane action by your staff! In the video where he showed the rescue story, which was applauded by the CM of the restaurant chain, although not by all the followers of the brand, as users like Jerry B wrote:
“This is planned to make the video go viral and the goal is for Vips, they have already done it like this in other places, the initiative is good, but hopefully they really do it with little loins in need,” he lamented.
Saving companion animals such as dogs and cats from phenomena such as rain or aggression has become an important chapter of activism in favor of animals and on social networks these stories have a high potential to reach audiences.
Invariably, today activities have been defined that help us understand an element in the network market, of these stories that attract attention and is the rescue factor.
We saw an example of this in 2014, when Pedigree even won a Bronze Lion, when BBDO Mexico presented the Adoption Drive campaign.
“In a country where a solid culture on responsible pet ownership is just being built, building a campaign where the main message is the welfare of companion animals is a great task and a great challenge; Without a doubt, creativity plays an important role, since what we want is for more people to be captivated by the message, ”he explained then. oscar hernandezwho served as Marketing Director of Mars Petcare México.
Both cases prove a very interesting element in consumption and that is the capacity for activism and how a story that is told with these characteristics manages to transcend.
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