Al-Marsad newspaper: A Jordanian citizen faced imprisonment, following resorting to an out-of-the-ordinary marketing ploy to attract customers and promote a new café he wanted to open in the capital, Amman.
In his marketing trick, the Jordanian citizen relied on throwing a “fifty” dinar banknote in front of the café for visitors and customers, which is very similar to the fifty denomination, but as soon as it is opened, the customer is surprised that the paper is a “20% discount coupon on the hookah and all drinks for its holder.” According to Al Arabiya.net.
While the marketing idea won the admiration of communication activists, the owner of the café was arrested, accused of using pictures of 50-dinar banknotes in order to advertise the café and give discounts to its customers.
A Jordanian legal source revealed that the charge that may be assigned to the owner of the cafe is “counterfeiting, promoting and possessing bank notes”, as Jordanian law is punished with temporary labor and a fine of no less than five hundred dinars and not more than a thousand dinars for anyone who counterfeits a banknote whose appearance indicates that it is a banknote.
