2024-01-17 17:31:38
The athletes of the French Olympic and Paralympic Team gathered last night at the Maison du sport français to discover the outfits signed Le Coq Sportif that the entire French delegation will wear during the Paris 2024 Olympic and Paralympic Games.
The French National Olympic and Sports Committee (CNOSF), the French Paralympic and Sports Committee (CPSF), and Paris 2024 met, this January 16, with more than 150 athletes from the French team for a symbolic step in the prospect of the Paris 2024 Games: the revelation of the French Olympic and Paralympic Team outfits by Le Coq Sportif.
At the Maison du Sport français, Astrid Guyart, general secretary of the CNOSF and co-president of the High-Performance Athletes Commission, Elie Patrigeon, general director of the CPSF, and Michaël Jérémiasz, chef de mission for the Paris 2024 Paralympic Games , recalled how the outfits signed Le Coq Sportif are part of the philosophy of the United French Team.
Born from close collaboration between the Paris 2024 teams, Le Coq Sportif, Official Partner of the Paris 2024 Games, the CNOSF, the CPSF and the federations involved in the realization of this project, these outfits will be worn by all the athletes, Olympic and Paralympic events, during the Games.
Astrid Guyart, general secretary of the CNOSF : “These outfits are historic outfits that everyone will still remember in 50 years! We must live up to the dreams of our athletes and that is why we have mobilized a collective which brings together, on the one hand, the best of sporting expertise thanks to our federations, in connection with the Winning in France project. , on the other hand the best of creativity and French textile know-how with the commitment of Le Coq Sportif, and finally, the athletes whom we have placed at the heart of this approach so that they can achieve their best performance D-day ! »
Elie Patrigeon, general director of the CPSF : “These outfits have a very strong symbolism. Since the Tokyo 2020 Games, they represent the culmination of four years of work for the athletes, they bear the sweat, the blood, the tears, are witnesses to their greatest emotions… The CPSF is delighted to see them unveiled this evening aesthetic representation and performance outfits adapted to all body types and all Paralympic disciplines. »
Tony Estanguet, President of Paris 2024: “Putting on your outfit, for an athlete, is far from trivial, and even essential before a competition. With Le Coq Sportif, partner and sports equipment supplier of Paris 2024, we are very happy to unveil the outfits of the French Olympic and Paralympic Team, in close collaboration with the sports movement. With these outfits, our athletes will wear the tricolor colors high. Bravo and thank you to Le Coq Sportif for promoting French know-how and taking up this monumental challenge, by producing the 150,000 pieces that will make up the outfits. I am delighted that we are taking this new step, together! »
Since the call for tender won by Le Coq Sportif in 2019, the French brand has worked with the Paris 2024, CNOSF and CPSF teams to dress the entire French, Olympic and Paralympic delegation, i.e. 900 athletes, during the Paris 2024 Games.
An approach which is part of the continuity of the new identity of the French Team, revealed ahead of the Beijing 2022 Winter Games, which had already allowed Olympic and Paralympic athletes to display a single emblem: a conquering rooster, determined, combative, his eyes fixed on victory. An incarnation of the national symbol, no longer in profile, but from the front for the first time in a century.
192 days before the opening ceremony of the Paris 2024 Games, this presentation dedicated to athletes constitutes an additional step on the path to this historic meeting. Stéphane Ashpool, Artistic Director of the French Team collections at Le Coq Sportif, was able to detail, during the evening, the process of creating and designing the outfits, but also the artistic and technical challenge that this represented. A collection which symbolizes unity and diversity, in particular through the mixture of materials and colors, expressed in an innovative and dynamic gradient.
Finally, from the representational outfits worn by the delegation on the podiums, in the Athletes’ Village, during the closing ceremonies, during the media times and on the celebration sites, to the training outfits dedicated to preparation times, up to competition outfits in certain disciplines, the entire collection was presented during a fashion show in which the athletes took part.
The unveiled collection will be available in Le Coq Sportif boutiques, on the brand’s website and in the official Paris 2024 boutiques.
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