The Austrian Ski Association is standardizing its external image and wants to be perceived as Ski Austria in the future. The well-known ÖSV logo has given way to an A made up of nine bars, which represent the federal states. At the same time, each discipline has its own subject. “The logo stands for everything we want to convey, for our values, our mission,” said association president Roswitha Stadlober on Monday at the presentation of the new brand in Vienna. Marketing director Christiane Gasser spoke of a “bold, innovative logo with depth”.
