© Provided by Yabiladi
The Moroccan National Tourist Office (ONMT) began, Tuesday in Paris, the first stage of the “Light Tour”, a whirlwind tour in the company of a delegation of Moroccan tourism professionals, to meet travel prescribers and opinion leaders from France, the United Kingdom and the United States. This tour aims to commercially support and strengthen the impact of the new communication campaign “Morocco, Land of Light” currently being deployed in some twenty countries around the world.
Thus, the Director General of the ONMT, Adel El Fakir, presented to an audience of tour operators, prescribers and the media, the outline of the new promotional campaign and explained the repositioning of the Morocco brand. It was also an opportunity to announce Morocco’s ambitions on the French market and to highlight the destination’s new assets, as well as its ability to adapt to new segments.
Mr. El Fakir declared that it was “essential to be present today with our French partners to share with them the contours of our new communication campaign as well as the novelties of the Morocco destination”.
The presence of institutional and Moroccan tourism professionals at this tour comes in the wake of the signing of an agreement between the ONMT and the CNT last month and constitutes an effective operationalization of the new synergy between the two parties. Similarly, the presence of presidents of Regional Tourism Councils goes in the direction of strengthening relations between the ONMT and the regions, and allows them to better take advantage of the opportunities of this campaign.
French nationals represented more than 4.2 million arrivals in 2019 (pre-covid reference year), or 31% market share. In addition, Morocco is the first extra-European destination for French travellers.