Friday, April 7, 2023 at 11:48 PM
Casablanca – The Moroccan National Tourist Office (ONMT) won, on Wednesday in Paris, the Travel d’Or for “The 2023 marketing campaign” preferred by the French.
“In France, the “Travel d’Or” are to tourism what the “César” are to the cinema or the “Molière” to the theatre… Totally independent first prize, their vocation since 2009 is to reward companies in the tourism sector ”, indicates the ONMT in a press release.
The awards ceremony for these Travel d’Or™ 2023 honored, for the 14th year, travel professionals, start-ups and personalities in the sector, saluting their skills as well as their creativity in their expertise field. This is how Morocco received the Travel d’Or for “The 2023 marketing campaign” preferred by the French. The film was shown during the event and was congratulated by the entire audience”, emphasizes the Office.
“It is with great pride that we win this prize, which proves that the “Terre de Lumière” campaign has found its audience and contributes to the influence of the Morocco brand internationally. The ability of our brand to convince and make people dream is there!”, declared Adel El Fakir, General Manager of the ONMT, quoted in the press release.
The “Terre de Lumière” campaign was rolled out simultaneously last April in some twenty markets, the press release recalls, noting that the overall exposure rate is estimated at 60%. 540 million impressions were recorded on digital and 48 million reach on television. According to studies carried out by the ONMT, 96% of those who recognized the campaign demonstrated a clear intention to visit Morocco.