© Provided by Yabiladi
The Moroccan National Tourist Office (ONMT) closed in apotheosis, Thursday evening in New York, its “Light Tour”. After Paris and London, the Light tour caravan made a stopover in this economic, financial and cultural heart of the United States, as part of a journey which aims to accompany the launch of the new international communication campaign “Morocco, Earth from light”.
Just two weeks following the images of the new campaign lit up the arteries of Time Square, the delegation detailed the repositioning of the Morocco brand in front of a prestigious audience, including major travel players such as Internova and Wonderland, media from large audiences such as CNN and the New York Times, as well as lifestyle columnists and renowned influencers.
The guests were able to appreciate, through an institutional film and an exhaustive and rich presentation, the assets of the Kingdom and its strategic positioning on the world market. The president of the National Confederation of Tourism (CNT), Hamid Bentaher, recalled that Morocco has been the first tourist destination in Africa for the past five years and the 29th worldwide. The objective that Morocco has now set itself is to enter fully into the court of the top 20 tourist destinations in the world, he underlined.
Adel El Fakir, Director General of the ONMT, declared that “it was essential for us to meet the prescribers of this crucial market. By continuing to forge ties with the key players in tourism in the United States, we are making sure to strengthen Morocco’s position in this very competitive market”.
The United States indeed represents a major tourist market on the international level, with more than 90 million travelers abroad each year, who are distinguished by a high purchasing power and a strong desire for a change of scenery. This market therefore has significant growth potential for Morocco as a destination, underlines the ONMT.
