2024-02-22 15:10:00
Son Heung-min’s Instagram capture
Lee Kang-in (23, Paris Saint-Germain), who caused a conflict within the team during the Asian Cup schedule, personally visited Son Heung-min (32, Tottenham), the captain of the national soccer team and his senior, to apologize, and the so-called ‘bottom line’ controversy is rapidly evolving, and Lee Kang-in’s It appears that the penalty issue has not yet been resolved.
In an interview with YouTuber Lee Jin-ho on the 21st, lawyer Noh Jong-eon (Existence Law Firm) predicted that if Lee Kang-in is sued for damages by advertisers, there is a high possibility that he will have to pay a penalty.
Lawyer Noh said, “In a commonly used advertising contract, it is stated that ‘if it causes social controversy, a contract may be made.’” He added, “The concept of ‘social controversy’ is abstract, but I believe (Lee Kang-in and Son Heung-min’s physical fight) can be recognized.” “I see. Lee Kang-in is a public figure, so wasn’t it reported in the media?” he pointed out the situation.
At the same time, regarding the size of the penalty, Attorney Noh said, “It varies depending on the contract. It is often written in such a way as ‘compensate actual damages,’ ‘compensate as much as the advertising model fee,’ and ‘compensate 2 to 3 times the advertising model fee.'” He also said, “They don’t just refund the advertising model fee, but in many cases they compensate more than that.”
Lawyer Noh also said, “There are cases where the amount is written down. If you just write, ‘Damages must be compensated,’ the advertiser has to prove what the damages are with a logical causal relationship, but that is difficult. So, it is difficult to set the amount and accept it. “There are cases,” he said.
In addition, Attorney Noh said, “In cases such as penalties, there is a provision that allows the court to reduce the amount at its discretion.” He added, “In principle, the penalty is not reduced, but if a penalty and compensation for damages are requested together, it is interpreted as ‘effectively equivalent to a penalty.’ “There are many cases where the court reduces the sentence,” he added.
In addition, in response to the host’s question, “Are there many cases where companies file lawsuits over these issues?” Attorney Noh responded, “There are quite a few. Because it has a negative impact on the brand value of the company.” He added, “The person in charge of contacting the model is very involved internally. “I get scolded a lot, and sometimes I have to take responsibility, so I take a lot of legal action these days.”
Lee Kang-in is an advertising model for franchise companies Arachi Chicken and KT. As it became known that he clashed with Son Heung-min during the Asian Cup, advertisers one by one removed posters and videos featuring Lee Kang-in. In particular, Arachi Chicken announced that it would not renew Lee Kang-in’s contract. He also said, “We will carefully consider” whether to take legal action.
1708626221
#reconciled #Son #Heungmin.. #Lee #Kangin #stopped #advertising #fined #billions #dollars #penalties #asked #lawyer #Seoul #Economic #Daily