The official poster of the Hangzhou Asian Games is released to feel the “Jiangnan Aesthetics” in the movement
2022-04-02 09:30:05
Source: Zhejiang Online-Zhejiang Daily
Reporter Shen Tingyu Correspondent Mei Zhuoer
Zhejiang Online Hangzhou, April 1st (Reporter Shen Tingyu Correspondent Mei Zhuoer)The official poster is an important visual image of the Hangzhou Asian Games, and an important carrier to display the cultural characteristics of the host country and city and the concept of hosting the Games. On April 1, the official poster of the Hangzhou Asian Games was released. The official poster design exhibition is also launched simultaneously, which will be held in the Hangzhou Asian Organizing Committee Building and the city’s landmark venues. The exhibition will last for regarding one month.
The posters released this time focus on the themes of “history and humanities”, “smart technology”, “sports competition” and “happy city”, using hand-painted, photography, positive and negative shapes and other artistic techniques, combined with graphics, text, color and other elements, to express “linear” In order to connect and explore the aesthetics of the Asian Games and the Olympic spirit in depth, fully fit the positioning, goals and concept of the Hangzhou Asian Games, spread the culture and customs of Hangzhou, and relate and resonate with society, life and the public, and stimulate the sense of acquisition and participation of the general public. It will spread the spirit and image of the host city more comprehensively, and form an impressive “Jiangnan Aesthetics” and a distinctive “Hangzhou Paradigm”.
It is reported that on July 28, 2021, the Asian Organizing Committee issued an invitation for the official poster design of the Hangzhou Asian Games to the world. It lasted 94 days and received a total of 1,789 entries from home and abroad. Designers include not only well-known designers at home and abroad who have been in the industry for many years, but also young artists and design lovers. After a series of procedures such as public solicitation, expert review, review, in-depth revision, and approval, a batch of official posters of the Asian Games were finally selected for display. Next, the official posters of the Hangzhou Asian Games will be widely used in the event image landscape, social atmosphere creation, media publicity, etc., using the posters as a medium to communicate with the world, tell Chinese stories, and spread oriental interest.
Label:Official Poster; Hangzhou; Asian Games; Aesthetics; Olympic Spirit; City Landmark; History and Humanities
edit: Wei Wenjing
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