2023-04-19 06:42:47
The number of subscribers to the platform Netflix 232,5 million during the first quarter of the year, the platform announced on Tuesday, noting that its new ad-supported subscriptions are doing well.
The streaming TV platform reported a profit in the first quarter reached 1,3 Billion dollarin line with expectations, but announced that it It postponed a large-scale campaign to prevent password sharing to “improve subscriber experience”.
And Netflix announced that it intends to provide paid options for sharing passwords during the current quarter.
This means postponing the profits of some subscriptions and revenues resulting from the move, according to a statement distributed by the company to its shareholders.
Netflix said it believed the move would “lead to better results for our subscribers and our company”.
And Netflix recently introduced new ad-supported subscriptions, and said that the interaction with the move exceeded initial expectations, noting that “very few” subscribers abandoned their subscriptions to switch to this type of subscription.
In addition, Netflix announced that it will stop by the end of the year, the mail-order DVD rental service that it launched before 25 years.
Market research firm Insider Intelligence predicted that Netflix would achieve this year 770 Million dollars from the revenues of these subscriptions, and it is likely that the figure will exceed one billion dollars next year.
Last year, Netflix’s growth slowed, prompting the Silicon Valley company to offer cheaper, ad-supported subscriptions.
And Netflix seeks to motivate people who watch its content for free by sharing passwords, to pay for this service without affecting its subscribers.
And a study published by the “Insider Intelligence” company expected that American adults would spend a year 2023 For the first time ever, they spend more time watching online video on platforms like YouTube, Netflix and TikTok than they do watching traditional TV.
France 24/AFP
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