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Launching a new publishing label and more in times of uncertainty is a show of faith in the human being. Especially in a market where there are more stamps than variants of the coronavirus. Venturing into a project that also has the philosophy of betting on the classics, at least it is a business forbidden exclusively for romantics. This is how Zenda-Edhasa was born yesterday, the result of the alliance between the digital publication and the publisher, which has a 75-year history.
The presentation lunch was attended by the two main leaders of the initiative, the writer and academic Arturo Pérez-Reverte and the editor of Edhasa, Daniel Fernández. «This is a shared project in which Edhasa benefits from the prestige of Zenda as a medium with a million readers and we from the great fund that the publisher has; the most spectacular that there is at the moment in Spain ”, confessed Pérez-Reverte.
Daniel Fernández, for his part, commented that for the publishing sector and for the adventure novel genre, the pandemic had been an opportunity. “Reading rates have risen in Spain, people are saturated with screens and as a consequence they are looking for books and, therefore, for adventures.”
The project opens with a first volume that seeks to be a declaration of intent: ‘The four pens’, by AEW Manson. The book goes on sale today Wednesday and is illustrated by the painter Augusto Ferrer-Dalmau, who confessed his illusion for being the cover artist for this collection. “I always at your orders,” the painter squared off to Pérez-Reverte. “The only thing, next time let me know a little more time, not overnight,” he joked.
An edition worked with care because “we like books, not just reading. We have spent many hours on the object so that it would be a book to take you on a trip and a collector’s edition at the same time ”, assured María José Solano, head of the editorial part of Zenda.
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