The National Rugby League and The Bundesliga: A Study of Brand Hate

@article{7ea9306a097c45e6abfa5ebe3dac0546,

title = “The National Rugby League and The Bundesliga: A Study of Brand Hate”,

author = “Simon Beermann and Kirstin Hallmann and Geoff Dickson and Michael Naylor”,

year = “2024”,

two = “10.1108/IJSMS-07-2023-0145”,

language = “English”,

volume = “25”,

pages = “950–969”,

journal = “International Journal of Sports Marketing & Sponsorship”,

issn = “1464-6668”,

publisher = “International Marketing Reports Ltd”,

number = “4”,

}