@article{7ea9306a097c45e6abfa5ebe3dac0546,
title = “The National Rugby League and The Bundesliga: A Study of Brand Hate”,
author = “Simon Beermann and Kirstin Hallmann and Geoff Dickson and Michael Naylor”,
year = “2024”,
two = “10.1108/IJSMS-07-2023-0145”,
language = “English”,
volume = “25”,
pages = “950–969”,
journal = “International Journal of Sports Marketing & Sponsorship”,
issn = “1464-6668”,
publisher = “International Marketing Reports Ltd”,
number = “4”,
}
