At the beginning of September, the National Cancer Institute launched a communication campaign focused on prevention.
As the American study highlighting the role of lifestyle and diet in the risk of developing cancer before the age of 50 appeared, the National Cancer Institute (INCa) launched its new information campaign on September 9 on prevention.
“While we think that nearly half of cancers could be avoided by acting on our behavior and our lifestyle, taking action seems more complex to operate when the benefit is not immediate”, explains the institute, which relied on a qualitative study by the BVA polling institute showing that “the French have a marked need to know and understand, beyond the single recommendation issued to them, the elements that justify the information transmitted. “And this need is even more significant in the post-pandemic context which has exposed them to multiple prevention messages sometimes perceived as one-sided”, underlines the institute.
Publication of an advice brochure
Under the slogan “To avoid the cancers of tomorrow, it is today that we must act”, the institute has designed a communication campaign including a TV spot, audio chronicles (10 sequences of one minute 30 titled “The cancer prevention minute”), specific content on the site e-cancer.fr and others for social networks.
In order to support this vast communication campaign, INCa has also created a brochure of 40 pages “Acting for your health against the risk of cancer. It offers practical advice, tips and tricks for adopting good daily habits in several areas (diet, physical activity, tobacco, alcohol, environment, screening, etc.). INCa thus recalls that tobacco is the first avoidable risk factor (68,000 new cases of cancer and 45,000 deaths per year), ahead of alcohol (28,000 cases), unbalanced diet (19,000 cases) and overweight (19,000 cases).